Top 10 Free SEO Tools Every Beginners Should Use
Whether you are a blogger, business owner, digital marketer, or SEO professional, Search Engine Optimization (SEO) is very important. As a beginner, purchasing the SEO tools can be overwhelming for most of us. However,the best part is, you don’t need to invest heavily to start as a beginner. There are plenty of free SEO tools which can help you to optimize your website, perform competition analysis, keyword research and more.
Here are top 10 free SEO tools for beginners to start their SEO journey:
Google Keyword Planner
Use: Keyword Research
Although it was built for the advertisers or Google Ads, this tool is used by SEO professionals to find the keyword ideas and search volumes.
Features:
- Find Keyword Ideas.
- Determine monthly search volume.
- Find the competition level for a particular keyword.
Link: Keyword Planner
Google Analytics
Use: Understanding user behavior
It is the great tool for understanding how visitors interact with your website. It is also very effective in measuring the effectiveness of your SEO strategies and content.
Features:
- Identify and track the traffic source.
- Help to measure the conversion goals
- Provides data about bounce rate and session duration.
Link: Google Analytics
Google Search Console
Use: Tracking the website performance in Google
If you have a website on Google, then it is a must have tool for you. It helps to monitor the website’s presence in Google search results, identify issues of indexing and identify which keywords bring traffic to your website.
Features:
- Helps to track keyword performance.
- Submit sitemap for faster indexing.
- Identify issues related to crawling and mobile usability.
Link: Google Search Console
Yoast SEO
Use: On-page SEO in WordPress website
It is the most popular plugin that makes on-page SEO very simple and easy for the beginners. The best part is, it will give you real time feedback on how to improve your content for SEO.
Features:
- Optimize SEO title and meta description editor.
- XML sitemap creation automatically.
- Readability analysis.
Link: Yoast SEO
Ahrefs Webmaster Tools
Use: Backlink analysis and SIte audit
Ahrefs is a premium tool but it has free webmaster tools that help us to analyze the critical SEO data for our website.
Features:
- Monitoring the backlink profile.
- Site Audit.
- Track keyword performance.
Link: Ahrefs Webmaster Tools
AnswerThePublic
Use: Keyword question and content ideas
It helps to understand what questions people are asking around your niche and then creating the SEo optimized blog content for high engagement.
Features:
- Content ideas based on user questions
- Visual keyword cloud
- Long tail keyword suggestion
Link: AnswerThePublic
MozBar
Use: SEO metrics on the go
It is the free chrome extension that helps you access the SEO metrics directly on SERP.
Features:
- Domain authority (DA) and Page Authority (PA) metrics
- Link analysis.
- On-page element preview
Link: MozBar
Ubersuggest
Use: Competitor analysis and keyword research
It is a beginner friendly tool that helps you to find quality keywords, get backlink data and analyse domain performance.
Features:
- Backlink checker.
- Find keywords with high search volume and SEO difficulty
- Provide overview of domain and estimated traffic.
Link: Ubersuggest
Screaming Frog SEO Spider (Free Version)
Use: Best for on-page SEO audits and website crawling
It is one of the most powerful SEO applications that crawls the website and provides the technical SEO report. If you are a beginner or have a small website, then its free version is perfect for you.
Features:
- Identify broken links.
- Generate XML sitemap.
- Analyze headings and metadata.
SEOquake
Use: Best for SEO audit and competitive analysis
It is the chrome extension provided by SEMrush that provides quick SEO data for any website you visit.
Features:
- Keyword density checker.
- On-page SEO audit
- Compare domains and URLs.
Link: SEOquake
Conclusion
There is the misconception that you require an expensive tool to start your SEO journey. However, these 10 free SEO tools are more than enough to help you implement and improve the website ranking in search engines. Try to learn to use these tools and apply the learning in your SEO journey, it will surely help you. Similarly, if you are a beginner, then don’t go and learn all the tools but simply focus on a couple of tools and then slowly once you are confident then move to other tools.